Hi! I´m Joaqui
A Personal Branding Advocate & Multi-passionate Entrepreneur
But I’m a lot more than that…
Get to know the woman behind the systems, the strategy, and the screen—because this journey didn’t start with a fancy title or a business plan. It started with a deep desire to create freedom, inspire others, and build something meaningful while navigating motherhood, career pivots, and life transitions.
ABOUT JOAQUI WILKINSa personal development advocate and multi-passionate entrepreneur committed to helping others build aligned, purpose-driven lives and businesses.
Through my brands—CEO on the Side™, Elevated Payroll Group™, and my personal branding strategy sessions—I empower professionals and creatives to own their stories, elevate their impact, and turn their visions into reality.
Behind the Brand
Joaqui Wilkins is more than just my name—it’s the heart of everything I create.
This brand was built for multi-passionate people who are done choosing between purpose and profit. It’s for those who want to build businesses that align with who they truly are—bold, strategic, and soul-led.
From systems to storytelling, everything I do is about helping you step into your power and show up with confidence.
My mission is simple
My mission is to empower multi-passionate people to embrace every part of who they are—strategic, creative, intuitive, and bold.
Through every brand I build and every service I offer, my mission is simple:
To help others create aligned businesses, show up with confidence, and design lives that feel as good as they look.
Whether it’s through systems, storytelling, or self-discovery—I’m here to support individuals who are ready to lead with purpose, build with intention, and define success on their own terms.
This brand was born when I finally saw the writing on the wall.
Despite exceeding every quota, delivering results year after year, and constantly going above and beyond in my consulting job—I remained stuck. No promotion, no recognition, just the same ceiling dressed up in different titles.
As an overachiever with a vision for more, I knew I couldn’t keep tying my worth—or my future—to someone else’s company. I needed to detach from that identity and build my own.
That’s when I chose to become the brand.
What started as a personal decision to take back control of my destiny became a movement—spanning consulting, creative direction, systems strategy, and content creation. Each brand I’ve launched is a piece of that journey.
Now, I help others do the same: step into their power, own their story, and build something that finally feels like them.
Because staying stuck was never part of the plan.
The Side Hustle Clarity Map
Your step-by-step guide to building a brand that aligns with your 9–5, your purpose, and your future.
If you’ve ever felt stuck between being successful on paper and fulfilled in real life, this is for you. Whether you're starting from scratch or redefining your next move—this Clarity Map will help you stop spinning your wheels and start building with intention